As an editor based in Brisbane, I was lucky enough to work with RCS Australia and Tourism Media on a TV commercial that promotes the importance of regenerative farming. I'm passionate about sustainability and eco-friendliness, and this project was the perfect fit for my skills and values.
Regenerative farming is a method of agriculture that restores degraded soil, promotes biodiversity, and improves ecosystem health. It's a critical step towards a more sustainable future and a greener planet. That's why I was honoured to be a part of this project and help spread the message of regenerative farming to a wider audience.
I provided on-location edit consulting services for this project and worked closely with the client and Tourism Media, the production company, to make sure that their vision was accurately reflected in the final product. We approached the project collaboratively and were able to create a TV commercial that truly captured the spirit of regenerative farming and looked gorgeous to boot!
As a video editor, I bring both technical proficiency and creative vision to every project. I know the editing, VFX and colour grading pipeline inside and out and have the tools and techniques necessary to bring a vision like this to life. I also understand that what is most paramount are the stories we tell and the message that lands in the audience’s lap.
Storytelling and an eye for detail are both essential qualities for a successful commercial edit. I understand that every project is different and I find that each one requires a unique outlook. My goal is to bring my client's vision to life in a way that is both engaging and impactful.
Working on this project with RCS Australia and Tourism Media was an amazing experience. I'm proud to have been a part of a project that promotes the importance of regenerative farming and highlights its role in creating a more sustainable future.